New York: Tiger Woods and Rory McIlroy announced on Tuesday the launch of TMRW Sports, a company that will aim to use technology as a way to cultivate a younger golf audience.
The company’s name is pronounced “tomorrow sports” and Mike McCarley, who served as NBC Sports’ president, golf, and global strategy, will serve as its chief executive officer, the three co-founders said in a joint news release.
“So many athletes, entertainers, and…