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Market Leader – Feminine Hygiene Products Market

Newsroom by Newsroom
November 8, 2022
Market Leader – Feminine Hygiene Products Market
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(EMAILWIRE.COM, November 08, 2022 ) The global “Feminine Hygiene Products Market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The growth can be attributed to the increasing female population and rapid urbanization.

Download PDF brochure of the Report @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=69114569

By type, the sanitary napkins segment accounted for the largest market share in 2019. The large share can be attributed to their increased awareness compared to other feminine hygiene products along with easy availability. Brands that offer sanitary napkins include Kotex, camelia, always, just., This is L, Stayfree, Carefree, o.b., and Lil-lets.

Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Ontex (Belgium), Hengan International Group Company Ltd. (China), and Drylock Technologies (Belgium) are some of the leading players operating in the feminine hygiene products market. These players have adopted the strategies of acquisitions, expansion, and product launches to enhance their position in the market.

Don’t miss out on business opportunities in Feminine Hygiene Products Market. Speak to Our Analyst and gain crucial industry insights that will help your business grow. https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=69114569   

Browse in-depth TOC on “Feminine Hygiene Products Market”

143 – Market Data Tables

46 – Figures

195 – Pages

Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

Procter & Gamble, in February 2019 acquired This is L., a period care startup that manufactures organic pads and tampons. Procter & Gamble operates in more than 180 countries, with manufacturing sites present in 70 countries across the globe. The company is a global market leader in the feminine care category, accounting for a market share of 25% of the global feminine care market.

Kimberly-Clark Corporation is one of the leading manufacturers of family care, baby and childcare, adult and feminine care, personal care, and professional products. The company’s feminine hygiene products are sold under several well-known brands, such as Kotex, Intimus, and Camelia. Kimberly-Clark not only produces essential hygiene products but also encourages and supports open dialogs to banish bladder leak insecurities. The company is also involved in several social programs. Kimberly-Clark Corporation, in October 2020 acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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